WhatsApp glossary
WhatsApp Business App
The WhatsApp Business app is a free mobile app for small businesses to message customers from one phone, with basic tools like a catalog, quick replies, labels and away messages. It is separate from the WhatsApp Business Platform, which is built for teams and automation.
The app suits a solo owner handling chats personally. It caps broadcast lists at 256 saved contacts and does not support real automation, multiple agents or integrations.
When a business outgrows it, the number is moved to the WhatsApp Business Platform for a shared inbox, chatbots and large campaigns.
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Shared team inbox, automation, broadcasts and commerce, on the official WhatsApp Business Platform.