WhatsApp glossary
WABA (WhatsApp Business Account)
A WABA, or WhatsApp Business Account, is the account inside Meta that holds your business phone numbers, message templates and settings on the WhatsApp Business Platform. It sits under your Meta Business account.
One WABA can contain multiple phone numbers, each with its own display name, quality rating and messaging limits. Your templates and business profile live at the WABA level.
A WABA is created during onboarding, usually through Embedded Signup with your provider.
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Shared team inbox, automation, broadcasts and commerce, on the official WhatsApp Business Platform.