WhatsApp glossary
Catalog
A WhatsApp catalog is a mini storefront inside WhatsApp where customers browse a business products, each with a photo, price and description, without leaving the chat. It powers commerce features like carts and orders.
A basic catalog can be created in the free WhatsApp Business app. On the WhatsApp Business Platform, the catalog connects to a shared inbox, automation and payments so customers can order in chat.
It is a key part of selling on WhatsApp.
Related terms
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Shared team inbox, automation, broadcasts and commerce, on the official WhatsApp Business Platform.