WhatsApp glossary
Template Approval
Template approval is Meta review of a WhatsApp message template before a business can send it. Meta checks that the content matches its category and follows policy; approval is often quick but can be rejected for vague, misleading or mis-categorised content.
You submit a template through your provider dashboard, choosing a category and adding any variables, buttons or media. Meta then approves or rejects it.
Common rejection reasons include content not matching the category, empty or broken variables, and overly promotional Utility templates.
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