WhatsApp glossary

Quality Rating

Quality rating is a score Meta gives each WhatsApp business number, based on how customers respond to its messages, shown as green, yellow or red. A high rating protects your messaging limits; a low one can restrict or suspend the number.

Blocks, reports and being ignored push the rating down; relevant, opted-in, well-received messages keep it high.

Businesses watch their quality rating in their provider dashboard and adjust frequency and targeting to protect it.

Related terms

Messaging Limits
Opt-In
Opt-Out

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