WhatsApp glossary
BSP (Business Solution Provider)
A BSP, or Business Solution Provider, is a company approved by Meta to give businesses access to the WhatsApp Business Platform, along with the software to use it. ZeniaOne is this kind of provider.
A BSP handles the connection to Meta, number onboarding, template management and billing, and adds tools like a shared inbox, automation and analytics on top of the raw API.
Choosing a good BSP matters because it shapes your day-to-day experience, pricing transparency and support.
Related terms
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Shared team inbox, automation, broadcasts and commerce, on the official WhatsApp Business Platform.