Quick answer
Why WhatsApp marketing works
- Open rates are far higher than email, and messages are read within minutes.
- It is a two-way channel, so campaigns turn into conversations and sales.
- You reach customers on the app they already use every day.
Build an opted-in list first
Everything depends on consent. Collect opt-ins through click-to-chat links, website widgets, checkout, QR codes and by asking existing customers. Never buy lists or message people who did not opt in: that gets your number blocked and banned.
Run WhatsApp marketing the right way
- 1
Connect your number to the WhatsApp Business Platform through a provider such as ZeniaOne.
- 2
Segment your opted-in contacts by interest, behaviour or purchase history.
- 3
Create Marketing templates and get them approved by Meta.
- 4
Send targeted broadcasts, and automate follow-ups and journeys.
- 5
Handle replies in a shared inbox and measure delivery, reads and clicks.
Best practices that keep you compliant
- Only message opted-in contacts, and honor STOP or opt-out instantly.
- Personalise and send genuine value, not constant promotions.
- Keep frequency reasonable to protect your quality rating.
- Watch your number's quality rating and messaging limits in the dashboard.
Frequently asked questions
Is WhatsApp marketing legal?
Yes, when you message only people who opted in and honor opt-outs. Messaging people without consent breaks WhatsApp policy and risks a ban.
How is WhatsApp marketing different from broadcasting on the app?
The app caps broadcasts at 256 saved contacts. Proper WhatsApp marketing uses the WhatsApp Business Platform to reach large opted-in segments with approved templates and automation.
What open rate can I expect on WhatsApp?
WhatsApp messages are typically opened and read far more than email, often within minutes, though your results depend on list quality, relevance and consent.