Quick answer
What the green tick means
The green checkmark, or green tick, next to a business name means Meta has officially verified that this is the authentic business. It builds trust, improves reply rates, and protects you from copycats using your name.
Who can get it
Meta looks mainly at notability and authenticity: whether your business is well known and genuinely who it claims to be. Press coverage, a real website, a consistent name across channels and public presence all help. Small businesses can find it harder, but a fully verified WhatsApp Business Platform account is valuable either way.
How to apply for the green tick
- 1
Get your number onto the WhatsApp Business Platform through a provider such as ZeniaOne.
- 2
Complete Meta Business Verification for your company.
- 3
Build genuine, consistent public presence and branding.
- 4
Submit the verified-badge request through your provider, and let Meta review it.
Approval is never guaranteed and Meta decides case by case. A verified, well-run account is the foundation regardless of the badge.
Frequently asked questions
Is the WhatsApp green tick the same as the blue tick?
People use both names for the business verified badge. The read-receipt ticks in a chat are separate: grey for sent and delivered, blue for read.
Can I buy the WhatsApp green tick?
No. It cannot be purchased. Meta grants it based on notability and authenticity to eligible businesses on the WhatsApp Business Platform.
How long does green tick verification take?
It varies. Meta reviews each request individually and there is no fixed timeline, so treat the badge as a bonus on top of a properly verified account.