Quick answer
What a WhatsApp catalog is
A catalog is a mini storefront inside WhatsApp. Each item has an image, name, price, description and an optional link. Customers tap through it in the chat, so they never have to leave WhatsApp to see what you sell.
Create a catalog in the WhatsApp Business app
- 1
Open WhatsApp Business and go to Settings, then Business tools, then Catalog.
- 2
Tap Add item and upload a product photo.
- 3
Add the name, price, description and an optional website link.
- 4
Save, and repeat for each product. Share items in any chat.
Catalogs on the WhatsApp Business Platform
For a growing catalog and a team, the WhatsApp Business Platform connects your product catalog to a shared inbox, automation and orders. With ZeniaOne you can share products in chat, let customers build an order, and collect payment, all in the same conversation, which the app alone cannot do at scale.
Frequently asked questions
Is the WhatsApp catalog free?
Yes, creating a catalog in the WhatsApp Business app is free. Selling at scale with orders and payments uses the WhatsApp Business Platform, which has provider and Meta fees.
How many products can I add to a WhatsApp catalog?
The app supports a large catalog, and the WhatsApp Business Platform, connected to a product catalog, handles bigger inventories with better management.
Can customers order from my WhatsApp catalog?
They can enquire about items in the app. To let them place and pay for orders in chat, you use the WhatsApp Business Platform with commerce tools such as ZeniaOne.