Quick answer
Two ways to create a WhatsApp Business account
- The free WhatsApp Business app: quick to set up, good for a solo owner on one phone.
- The WhatsApp Business Platform: for teams, automation and scale, set up through a provider.
Set up the free WhatsApp Business app
- 1
Install WhatsApp Business from the Play Store or App Store.
- 2
Register with a business number not already used on a personal WhatsApp.
- 3
Verify the number with the one-time code.
- 4
Fill in your business profile: name, category, description, hours, address and website.
Set up on the WhatsApp Business Platform (for teams)
- 1
Sign up with a provider such as ZeniaOne.
- 2
Complete Meta Business Verification for your company.
- 3
Connect and verify a dedicated business number.
- 4
Invite your team to the shared inbox and set up automation and templates.
Choose the Platform if more than one person will answer the number, or you want automation, broadcasts and analytics.
Frequently asked questions
Can I use my personal number for WhatsApp Business?
A number can be on either the personal WhatsApp or WhatsApp Business, not both at once. It is better to use a separate business number so your personal chats stay private.
Is a WhatsApp Business account free?
The WhatsApp Business app is free. The WhatsApp Business Platform, for teams and automation, has a provider subscription plus Meta's conversation fees.
Can I switch from WhatsApp Business app to the Platform later?
Yes. Many businesses start on the app and move the number to the WhatsApp Business Platform when they need a team inbox, automation or scale.