Conversation-Based Pricing
Conversation-based pricing is how Meta charges for the WhatsApp Business Platform: per conversation, not per message. A conversation is a 24-hour window of messaging in a given category, and the rate depends on the category and country.
The categories are Marketing, Utility, Authentication and Service. Service conversations, which are your replies to a customer inside the customer-care window, are generally free.
Exact rates are set by Meta per country and change over time, so businesses check current rates when budgeting. Providers pass these fees through on top of their subscription.
Conversation-Based Pricing: common questions
Does WhatsApp charge per message or per conversation?
Per conversation. A conversation is a 24-hour window of messaging in one category, not a single message.
Related terms
Browse the full WhatsApp glossaryPut WhatsApp to work for your business
Shared team inbox, automation, broadcasts and commerce, on the official WhatsApp Business Platform.