WhatsApp glossary
Click-to-WhatsApp Ads (CTWA)
Click-to-WhatsApp ads are Facebook and Instagram ads that open a WhatsApp chat with the business when tapped, instead of a landing page. They turn ad clicks into conversations and are a top way to generate WhatsApp leads.
Because the customer starts the chat, it opens the customer-care window, and their opt-in and interest are captured directly in the conversation.
Businesses pair CTWA with automation to qualify and route leads instantly.
Related terms
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