WhatsApp for Beauty and Cosmetics

Grow your beauty business on WhatsApp

For beauty and cosmetics brands, WhatsApp launches new products, recovers carts, recommends routines, and brings customers back to reorder, on the app they browse, ask and buy from.

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New customer

online

Hi name, your favourite product is back in stock at brand! Reorder here: link. Reply SHADE for help choosing.09:30

Perfect, thank you!09:31

Type a message

Automated

The challenge

What WhatsApp solves for beauty and cosmetics brands

New launches that need to reach loyal customers fast.

Carts abandoned before checkout.

Questions about shade, skin type and routine.

Customers who forget to reorder when they run out.

Use cases

What you can do with WhatsApp for beauty and cosmetics

Every one of these runs on the official WhatsApp Business Platform, from one place.

Product launches

Broadcast new launches and restocks to opted-in customers.

Cart recovery

Nudge shoppers who left items behind, with an optional offer.

Routine recommendations

Recommend the right shade or routine in a guided chat.

Reorder reminders

Remind customers to reorder when a product typically runs out.

Order updates

Send confirmed, shipped and delivered updates automatically.

How it works

From first message to loyal customer

Connect WhatsApp

Add your contacts

Automate messages

Grow revenue

Example message

A beauty message you can automate

Text in curly brackets is a variable you map to your own data. Copy it, edit it, and let ZeniaOne send it automatically.

Restock alertTemplate

Hi name, your favourite product is back in stock at brand! Reorder here: link. Reply SHADE for help choosing.

Looking for more? Browse the full WhatsApp template library.

One platform for your whole beauty business

Shared team inbox, automation, broadcasts, catalog, orders and payments, on the official WhatsApp Business Platform. Everything above, in one place.

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FAQ

Frequently asked questions

How do beauty brands use WhatsApp?

To launch products, recover carts, recommend routines and remind customers to reorder, all from one shared number.

Can I recommend products in a WhatsApp chat?

Yes. A guided chat or automation can recommend the right shade or routine, then link to buy.

Can I announce a launch to all my customers?

Yes. You can broadcast an approved message to opted-in customers at scale, read far more than email.

Across India

WhatsApp for beauty and cosmetics, city by city

ZeniaOne works for beauty and cosmetics brands anywhere in India. Explore your city: